The third week at the Squirrly Academy
was more engaging than ever. Though we crammed in a lot of information, the students picked it up fast. After having finished the second week with a quiz, the third week had to start in a happy mood. Our hope was that most students would pass the test and keep on coming back for the next lectures.
Why we care about Humans just as much as bots
The first lesson this week was the 11th one, where Florin presented why it is important to address your real readers an how they interact with your content. It is quite important that even if your SEO is great, the content your audience finds should be valuable and useful to them. This means you need to do proper research. In the Squirrly Academy you will find the steps which teach you how to do that effectively.
The 12th lecture continued on the importance of focusing on Humans through the content creation process. It made students understand how to find the topic and the title for the article they write. The important aspect about the topic is that it makes sure that your audience is interested in that particular subject and they search information about it. In the Squirrly Academy you can also have access to a few files that help you go through the process.
In the next lesson students found out more about how to make articles spread inside social media sites. The impact of each article can be influenced by the way you present the topic, trying to make it sound interesting, and how you optimize it. All students were happy enough to find out how to make their articles likeable, so that the articles should be shared for what they offered to the public.
The fifth lesson from the second module was about finding the secret ingredient, which will make your articles the best in your market. Florin presented to all the students in the Squirrly Academy where to look in order to stay connected to the topic, and also why a network of influencers can make all the difference for your content marketing strategy
, but you have to be enrolled in a class in order to find this out.