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The first Digital Pack was ready in 2018: clients bought one yearly plan: SEO, competitor analysis, social media management, personal branding (author box), content analysis and insights. The ecosystem was already strong and 3 of the tools were on the market since 2013, already validated and re-built according to market demands.
They were Squirrly SEO (both the Web App for any CMS, and the all-time popular Squirrly SEO for WordPress), Squirrly SPY, Squirrly Social, Starbox PRO and ContentLook.
At that time, the Digital Pack didn’t contain Hide My WP, which we had built using other resources and it was external to our activity at Squirrly Limited. We only started integrating Hide My WP Ghost in our ecosystem near Q4 of 2018.
This was everything that SMBs required for real marketing automation and to build powerful online presence at the time.
However, I had a serious look at the situation with one of the tech leads in the company:
We released the Customer App that united the experience, the ecosystem, gave a place to track licenses and all the tiny details: support forms, support sites, knowledge base, license information, everything in one app.
It’s when clients started owning multiple paid tools created by us, on top of the free ones we had at the time.
But Lucian and I knew that it would make clients do marketing work: tasks, activities.
We’ve pushed forward: created guides, made UX smooth across products, but we’ve started planning a Workflow app that would connect everything in ONE workflow.
That was the next level for our Digital Pack… now some of you may know why I chose to say “next level” right now, right? Hint. Hint.
We made many plans, sketches, UX’es, UI’s, mini-apps for the workflow app to test the concept. We even had a few testing events, just like we had done for ContentLook after some of CTL’s biggest changes.
Everything changed once we started customer interviews for both “AI Hub by Squirrly” and “Next Level Marketing by Squirrly” in 2023.
There’s no better workflow app to connect the ecosystem, than a full AI that does all the work for the client.
Why?
– the client gets: More Customer. Less “Marketing”.
More activity happens, while the customer literally does much less activities. They could finally run their business, instead of pretending they were full-stack marketing experts. They set the strategy and approved things. Work got done… with the powerful workflow we had envisioned back in 2018, but didn’t have an engine for.
