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Plus HubSpot, WP Beginner. Solution for ALL these Google Changes.
| DM Superstars, About the downfall: Canva doesn’t really scream “personal development”, does it? Then why do we all wonder why this happened: |
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| Canva also saw traffic loses, along with HubSpot and WP Beginner. The same thing was the cause… the new Cardinal Sin I told you about in email 2 out of 4. Canva wrote many posts around very “far away” topics like “personal development”. Those posts were up. Now they are down and they won’t recover. Even though some people who are on a journey of personal development right now MIGHT need Canva and could benefit from it — let’s say they joined Toastmasters and they could potentially use Canva or some designs in Canva to build up a presentation that helps them make a point — it doesn’t really mean that Canva is well known around the world for the topic of personal development. So, this is something you need to think about related to your own content. And to each site that you build. Think of this: what is this website going to be about? What’s it going to be known for? If you can answer that and make sure you won’t stray from the path, then you’re good. (you’ll actually build topical authority over time) |
| Now, Digital Marketing Superstars, a question for you: |
| Will you want to handle all of this on your own? if you choose YES, then keep reading the rest of this email. if your answer is NO, then Squirrly SEO’s own SEO squad is ready to answer the call and help you jump over all your competitors in Google Rankings. Need our SEO squad for your business? It’s right here. |
| The Ultimate Path Forward: |
| You know I’ve been teaching students how to do online marketing for a very long time now. I’ve brought incredible results and strategies (you can see more here). |
| I am not going to wait until email 4 out of 4 to tell you what you need to know. And what you need to know is that there is an Ultimate Path forward: Enter the Age of the Many Brands. One new site = One new brand. ONE MORE HUGE set of keywords you’ll be able to target with Direct 1, Direct 2, Direct 3, Direct 4, Direct 5. You need to target some keywords that are too far of, and falling in the “indirect keyword” category? – NO PROBLEM. Don’t be Canva. Don’t be HubSpot. Don’t be WP Beginner… because you WILL LOSE traffic. Be smart and build a new brand that can have topical authority to carry up that set of keywords to greatness! You will win. Even though the new keywords might be indirect for Brand 1, you can build Brand 2. That means, one site for Brand 1 and another site for Brand 2. Won’t it be hard to manage so many websites? And to publish every single week to the new site as well? |
| Wake Up. It’s 2025. |
| Wake up. It’s 2025. Stop living in the past and doing old things, the old way. In 2025, there are many ways you can easily build websites. What’s MORE: in 2025, you have AISQ. Especially, AISQbusiness that gets domain name, hosting, cPanel, 3 types of cyber-security, SSL, WordPress, Premium Paid WordPress Theme, Elementor PRO, Elementor AI, WP Ghost, Squirrly SEO Starter Plan, AISQ’s Next Level Marketing AI, Squirrly Social and MORE… in just 2 business days. Want to pursue this strategy? – Fine, in 2 days, you’ll already have what you need. Including a complete end-to-end marketing engine that will research keywords (using the most advanced tech in the world), plan content, SEO optimize, publish to the new site, auto-index on Google and bing, publish to social media and prepare emails you can send out. |
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| There’s a site that used to be very popular in 2017-2018. They haven’t had time to publish in 2023 and 2024, because they were busy with client work. They STILL DON’T HAVE any time to create content and publish. But AISQ’s Next Level Marketing AI started doing all their marketing for them, and you can see they’re already getting traffic. Now, in 2025: they still don’t have time. But what they do have is traffic. |
| I personally think, we’ve built the most useful AI solutions out there. Getting a new site in just 2 days is incredible, with all marketing tools inside and also that AI site starts doing its own marketing. For just $7.99 USD / month. (paid annually) For those who already have new websites on which they can start using this ultimate strategy of growing your SEO presence, you can use Next Level Marketing for the automatic research, SEO and publishing to all channels. By publishing to all channels with good consistency, you will bring traffic. More traffic will get you better rankings, because Google will see that real human beings actually visit that site. Plus, the traffic will have various sources, which is an even better quality indicator. |
| What could Canva do to reclaim their lost traffic? |
| Build a new site. Think of that new site as a new brand made for the general topic of “personal development”. They could start ranking lots of great keywords on that new website (without competing with Canva dot com, and mixing keywords between! – that is important). Over time, they will build topical authority (especially by publishing two new posts every week). They rank the new site. They get visitors. They use CRO to convert those visitors into leads. They keep nurturing the new leads and bringing them closer to actually using Canva. It’s a way better marketing system than what they were trying to do before — and what they got penalized for (because it wasn’t providing clear value in the previous formula) With this new system, their whole marketing would make a lot more sense. And Canva would keep expanding their authority and reach. And Canva could keep building more sites for more niches / industries. This wasn’t DO-able. At all. It wasn’t very do-able in 2024 either. But with the technologies available this year, this kind of strategy that seemed way too complicated, has now become easy-peasy. Challenge Everything. This technology changes everything. Find new traffic and expand your reach. Stop limiting yourself and your business just because something couldn’t be done before. Especially when it can EASILY be done today. |
| HubSpot. |
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| All that Orange traffic that they lost… all those many keywords that they’ve got de-indexed for… HubSpot could get it all back, by using the strategy I’ve told you about today! Because HubSpot was targeting many indirect keywords, it would take HS more than one new site to get online. But if they made 10 orders from AISQbusiness, for example, they’d get 10 ready to use sites in just 2 business days. Place an order on Monday (business day) and they’d get it on Wednesday, along with that entire system that builds all their content for them. In time, they would get everything back and they’d maybe even get more. Getting 10 new sites would be incredibly easy. They’d also have a very easy time managing the weekly content, because users of AISQ just need to make approvals and all the optimizing, publishing and sending to Google, Bing, x Twitter, LinkedIN, Facebook, Instagram is made by the system. Emails, too. And emails bring in good amounts of traffic. |
| So, by now, I think you’re happy to know these Google changes aren’t as bad as anyone thought. There’s an amazing path forward. And there are more things I’ll tell you on the next email, which will conclude this series. Keep Ranking, Florin Muresan CEO of AISQ |
FlorinMuresan
I am anInnovator & CEO