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You can’t grow a site on guesswork.
Sure, you can try, but it usually means wasted time, wasted money, and lost sales.
That’s why one of the cornerstones of my 90-Day Growth Program is data. (see here)
We don’t just collect it. We report it, analyze it, and then use it to guide our next moves. Especially when it comes to shaping the SEO and content strategy we roll out in Month 2 and Month 3.
Because data isn’t just numbers on a screen.
It’s the compass that shows us where problems are hiding — (I use the em dash too much, maybe, but I love it… as I’ve stated here) and where the real opportunities are waiting.
Now, I get that some people would like to see action and explosions, but when you come to me with a website that used to rank really well, but all of a sudden you “feel” like it’s going down, don’t expect me to jump into Expansion.
I won’t expand a broken thing.
Expect me to follow every single possible thread of data. The things I’ve discovered for my Headliner VIPs in my Summer Program (the previous one) have been mind-boggling.
Patching something that’s broken will never work.
What I’m usually finding out is that on a 300 pages site, about 20 of the pages actually get any traffic when the client starts asking for my help.
That’s less than 10% of all pages on the site.
And we’re not talking about a blog or random blog posts… NO.
Think e-commerce sites and also services sites, where someone in the past had spent a lot of time actually detailing each service that the company performs (which would normally be great for SEO).
I have special procedures that I give for my team to follow, but ultimately I’m the one who ends up looking at the data, because I’ve seen a lot of things these past 16 years.
Keyword cannibalization across one domain, across multiple domains, duplicates and similar pages that the business owner thinks are fine the way they are — but aren’t.
Plus, more: lack of clusters and silos, lack of architecture, etc..
And to give you a peek behind the curtain, here’s the kind of data we recently reported and analyzed for a client we onboarded:
Traffic Health & Search Visibility Reports — Delivered ✅
Using Google Analytics, we:
- Reported on traffic metrics and analyzed current data regarding traffic health
- Reviewed page performance metrics
- Studied which content performed best and where improvements are needed
- Flagged bounce rates as a key issue to improve
- Reported on user acquisition to provide insight into how new users find the site for the 1st time
- Reported on traffic acquisition to show which specific sources are sending traffic to the site
- Reported on technology usage to provide data about the specific technologies visitors use to access the site (including device, browser, and operating system)
- Ran the keyword coverage reports (using SERP Checker inside Squirrly SEO Business Plan, Google Search Console (for data from before we installed Squirrly SEO), Google Analytics (to analyze traffic from ads, versus traffic from SEO)
Using Google Search Console, we:
- Studied current ranking keywords
- Reported on search performance to track visibility and clicks from Google
- Reported on search queries that triggered the site to appear in Google results
- Identified top-performing queries which are already bringing visibility
- Identified branded searches
- Identified long-tail keyword opportunities to guide future SEO and content strategy moves
And with DomainRank.ing, we went even deeper:
- Studied the domain ranking of the site to better understand its current ranking potential
- Evaluated the site’s backlink profile — the owner warned us that someone in the past might have used some bad sources.
- Domain authority, because low authority sites no longer rank in 2025 and the special “new site” status has been revoked by Google due to many new sites publishing tons of content.
- Studied Homepage authority
- Gained insights into the estimated value of the site’s monthly organic search traffic.
- Gained insight into the total number of keywords that the site ranks for in the top 100 organic search results
All these data helped us answer a key question: Why wasn’t this site generating more sales yet?
And that answer became part of the solution — shaping how we turn this site into one that generates visibility, builds trust, and drives sales.
This is NOT Data for Data’s Sake. It’s a Blueprint for Action
✅ Transparency: The client sees the exact baseline we’re starting from, so improvements can be tracked (and celebrated) month by month.
✅ No guesswork: The strategy moves we make are tied to real data, not hunches.
✅ Actionable insights: We don’t stop at reports. We turn the numbers into steps that actually improve rankings, traffic, and conversions.
That’s why our clients feel confident moving into Month 2 and Month 3.
They know we’re not experimenting with their business.
They see we’re making smart, strategic moves backed by real data and years of expertise.
Because here’s the truth:
Data on its own is useless.
But in the hands of experts, it becomes a roadmap to growth.
👉 See everything we do for you in the 90-Day Growth Program here.
⚠️ We’re only working with 10 clients this round. If you want this level of clarity and execution for your site, now is the time to grab your spot.
6 spots have already been taken. When this closes, we’re completely shutting the registrations. More headliners are currently in discussions with us, but we can’t reserve seats for later.
The only way to get a spot is this one.
