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How will you know if you can get cited by AI?
Who ends up being shown in AI Search Engines: Perplexity AI, AI Overviews in Google (powered by Gemini), ChatGPT web searches (from OpenAI).
Depends on keywords and rankings. If you know what keywords you want to track, the top 10 will get cited in overviews.
The only difference sometimes, is that you need to find a different keyword, in case a “thinking model” concludes it better searches for a related keyword, instead of the seed.
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Sometimes there are odd cases when you search for “klaviyo alternatives”. The top 10 for klaviyo alternatives might be different than the sources that AI Overviews mentions, even though they should be a match. There is however something that SEOs cand do to debug this: consider “klaviyo alternatives” as the seed keyword.
And know that SERPs will show something, but AI overviews will deviate to a different keyword.
In gemini, you can ask it again to search and find [the seed keyword] . The important part is to check how Gemini “thinks” about this.
It will show you something like “the user now wants to do a search for alternatives, but Klaviyo is mostly used by agencies, so let’s try to find other alternatives built specifically for agencies… I will look for : klaviyo alternatives for agencies . ” — there you have it. If you’d do a google search for this new keyword (that Gemini deviated to) you would find the sources that were cited when you searched for the seed keyword.
Now, I don’t exactly remember if this particular seed deviated to that particular keyword, but this is the pattern.
And if you begin looking into this, you will see that LLMs do this.
We then checked multiple times over many weeks in OpenAI and Perplexity, too and referenced with rankings in Bing.
So the only times when you will have things cited that are not in the top 10 for what you were looking for: you can look for the thinking model + what it thinks about and find the deviation. Go and rank for the deviation. You will be cited.
